INTERNATIONAL SALES ADVISORY
Hotels · wellness · spa
Bringing international hotel, wellness, and spa brands into high-potential destinations.
REAL ESTATE INVESTMENTS
Connecting international investors with landmark real estate opportunities.
DESTINATION MARKETING
World-class expertise, international partners, and strategic market positioning.
Who We Are
Echelon International is an integrated advisory company specializing in hotels, wellness & spa destinations, and real estate development.
We work with developers, investors, and operators at the stage where strategic decisions define long-term value. We enter where the stakes are highest — and build the strategic foundation that makes assets perform.
“We operate at the intersection of strategy, capital, and execution.”
17+
Years Combined Experience
5
Core Advisory Pillars
2
European Offices
∞
Long-term Value Focus
How We Think
Strategy, market logic, branding, sales management, and capital structuring are developed in parallel to ensure alignment between vision, execution, and long-term asset performance.
Our Philosophy
Echelon International — Advisory Philosophy
01
Integrated by Design
Strategy, branding, and capital are never siloed. Every decision is made with the full system in mind.
02
Clarity Over Complexity
We simplify what others complicate — aligning market realities with development ambition into coherent, bankable strategies.
03
Long-Term Value
Short-term gains are secondary. We position assets for lasting performance, perception, and institutional-grade appeal.
Services
Echelon International provides integrated advisory services across hospitality, wellness, spa, and real estate development — treating each project as a complete strategic system.
01
Development Strategy & Feasibility
Where strategic decisions define long-term asset value.
- Market analysis & feasibility studies
- Highest & Best Use (HBU) analysis
- Development phasing & financial structuring
02
Hospitality, Wellness & Medical Spa
From early concept to operator alignment and long-term positioning.
- Concept development for hotels, resorts & wellness destinations
- Operator and brand alignment
- Asset positioning within mixed-use projects
03
Branding, Marketing & Sales Systems
Branding as a strategic commercial instrument, not visual decoration.
- Brand architecture, naming systems & full brand books
- Go-to-market strategy, pricing models & launch sequencing
- Sales infrastructure, CRM setup & commercial performance tracking
04
Investment & Capital Advisory
Aligning development vision with capital expectations.
- Investor positioning & partner search
- Deal structuring
- Investment advisory & operator engagement preparation
05
International Sales & Destination Marketing
We carry developments from positioning to placement, building the buyer narrative, reaching the right international markets, and managing the sales process through to commercial handover.
- Strategy & positioning — target buyer segments by geography and profile
- Destination marketing, qualified buyer outreach & investor meetings through to commercial handover
- PR, media outreach, and single point coordination across every workstream
Bringing Europe's Leading
Medical Spa Operator to Georgia
How Echelon International structured the market entry of Ensana Hotels into the Caucasus positioning Sairme as an internationally recognized wellness destination.
Echelon International supported the project at the strategic level, including market positioning, communication strategy, and alignment between the international operator and the local asset structure — positioning Sairme as a multi-layered wellness destination.
Year
2025
Sector
Hospitality & Medical Wellness
Role
Market Entry Strategy · Operator Alignment · Brand Positioning
Three assets: New Sairme · Sairme Resort · Sairme Public Spa — Reopening scheduled for 2026.
Team
Elena Ristavaara
Founder — Investment & Strategy
Elena brings extensive international experience in real estate investment, hospitality, wellness, and mixed-use development. Her background spans strategic development, investment structuring, operator alignment, and long-term asset positioning across multiple international markets. She serves as a Board Member of ESPA — the European Spas Association, one of the world’s leading spa and wellness associations.
Sophio Meshvildishvili
Founder — Commercial & Sales Strategy
Sophio has over a decade of hands-on experience working with major development companies, in close collaboration with both local and international investors. Within Echelon International she leads go-to-market strategy, commercial structuring, and sales management, and has directly managed the commercialization of over 12 residential and commercial projects. She is a Member of NAR — the National Association of REALTORS®.
Mariam Bokeria
PR & Communications Lead
Mariam brings over five years of experience in journalism, public relations, and project management within the green energy sector. Her expertise includes media relations, corporate communications, strategic partnerships, and the development of integrated communication campaigns. She specializes in strengthening brand visibility, managing public engagement, and delivering impactful communication strategies across multiple platforms.
Lika Miqaberidze
Sales & Client Relations Manager
Lika has over 15 years of experience in sales, client relations, and advertising. As the founder of her own advertising agency, she collaborated with real estate developers and businesses, delivering a wide range of branding and marketing solutions, promotional campaigns, and marketing collateral. Her strong commercial background, combined with extensive experience in business development and customer relationship management, enables her to build lasting partnerships and support clients throughout the sales process.
Keta Kobalia
Sales & Client Relations Manager
Keta has experience in sales, customer relations, and marketing support, with a strong focus on client communication and business development. She has worked with a U.S.-based logistics and moving company, managing customer relationships, lead generation, pricing coordination, and service promotion. Her experience in sales operations and client engagement allows her to effectively identify customer needs, build trust-based relationships, and support the growth of business partnerships.
Contact
Offices
TbilisiGeorgia
Chavchavadze Avenue 49E
HelsinkiFinland
Office — Finland
Contact Persons
Echelon International
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